In my quest for ever-expanding both my skillset and knowledge of social media conquering, I had to give these guys a go. They rank fairly highly, and are at the top of a few “Google Authority” websites. So, it should be good, right?
First impressions of SocialFollow.Co
So their website is clean and quick. You don’t have to have over your login details, so you’re not breeching IG’s terms of service. And you know they aren’t going to syphon your password, and hack your account.
How does SocialFollow.Co Work?
When you sign up, you can add a few accounts. In order to get your “50 free followers” you have to specify the niche of your account. This is relevant accounts then have to follow you back. After that, you get presented with 10 other people to follow. Once you follow all of them, a little “check” box down the bottom makes sure you did do what you say.
That’s it! So simple!
Or is it?
Ok, it’s not. First off, my main account for testing all of this social media strategy on is my “hobby” account, @countrybellas. Well, boy! Don’t have the word “adult” in your description. They think you’re R18. My tagline was actually “learning to ride horses as an adult”, but yeah… I had to change that.
Aside from that annoying setback…
It promises you 50 followers. When it said that, I wondered how it works out logistically. I thought, to get 50, surely I have to follow 50? Right? And there’s a catch – don’t you dare unfollow any of the lists they give you, or you’ll be BANNED FO’ LIFE!
Are the followers from SocialFollow.Co Real?
No, I don’t think they all are. I ran this thing for a few days on my freelance IG, @strakadesigns (because I had the word “adult” in my normal test account, and it took me a few days to work out that it was that word in particular that was stopping me). For starters, I got more like 90-100 followers in the 24 hours following.
Which sounded way too good to be true! And you know what they say about things that are too good to be true? They usually are.
100 followers a day?
The 100 or so followers I gained every day did not stick around for long. In my opinion, what these guys are doing to get off the ground is augmenting bots. Either they have them leftover from some other business of selling followers, or they somehow connect this database to a bot-account. That’s not to say some of them aren’t real. To me, I would assume that 10/50 are real people who are doing the exact same thing as me – swapping follows to each other. What is irritating is the low interaction and spam-iness of the fake accounts they add in there!
So what do I think of SocialFollow.Co?
At the end of the day, it’s a good way to boost numbers short term. It’s a little bit of an ego-buzz, and it’s awesome to see such results for so little input. But as I stated above, a certain amount of those accounts are either fake or drop away rapidly. You’re not really doing anything except giving away your follows. If you’re okay with the retention rate of 20% (assuming that 10/50 are real) then that’s fine too, but remember that those accounts are like you. They may not be interested in your account anymore than you are in theirs!
What about the engagement rates?
It doesn’t take a genius to work out that gaining followers quickly and out of your niche comes at a cost. Because they won’t engage with your or your content, your followers might go up, but your engagement rate will go down. For anyone in business, you’ll know why this is bad! Social media marketing is about conversion and engagement. If the followers are not engaged and loyal to you and your brand, how will you convert them? It becomes a bit of a hard game.
What should I do if I want to grow a genuine IG following?
You can’t beat being a real person. Head on over and read my Stellation Media Review. Again, you’ll see why having a real person behind the screen is always going to trump these automated programs. Yes, they exist and run at a cost that you can weigh up against your business. Is it really any different than paying for advertising? No, not really. But at the end of the day, at some point, a real part of someone or something needs to be in your social media marketing strategy.